Concepedia

Paul S. Hugstad

PS

5

Publications

213

Citations

5

H-Index

1977

Active since

Affiliations

California State University, Fullerton(Current)

Paul S. Hugstad is an author at California State University, Fullerton specializing in management, marketing, and marketing strategy.

Top concepts

ManagementMarketingEducationMarketing StrategyInteractive MarketingBusinessE-learningTechnologyAdvertisingMedia Marketing

Publications per year

1977–2004

5

Publications

5

THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH

Paul S. Hugstad, James W. Taylor, Grady D. Bruce · Journal of Consumer Marketing · 1987 · 77 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +31

Internet Technology and the Future of Marketing Education

Catherine T. Atwong, Paul S. Hugstad · Journal of Marketing Education · 1997 · 66 citations

Business Education, Advertising, Digital Marketing +11

Marketing the Marketing Major

Paul S. Hugstad · Journal of Marketing Education · 1997 · 44 citations

Marketing Analytics, Recent Declines, Media Marketing +12

Creating and Diffusing a Technology Champion Course

Neil Granitz, Paul S. Hugstad · Journal of Marketing Education · 2004 · 16 citations

Champion Course, Learning Management System, Digital Marketing +15

Professionalism and the behavior of procurement managers

Robert M. Barath, Paul S. Hugstad · Industrial Marketing Management · 1977 · 10 citations

Procurement, Project Management, Management +5

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