Concepedia

James W. Taylor

JW

11

Publications

1.5K

Citations

10

H-Index

1965

Active since

Affiliations

California State University, Fullerton(Current)

James W. Taylor is an author at California State University, Fullerton specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBehavioral ScienceBehavioral EconomicsConsumer UncertaintyMarketing ManagementStrategic Management

Publications per year

1965–2012

11

Publications

11

The Role of Risk in Consumer Behavior

James W. Taylor · Journal of Marketing · 1974 · 645 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20

Ethical Beliefs of Marketing Managers

O. C. Ferrell, K. Mark Weaver, James W. Taylor et al. · Journal of Marketing · 1978 · 242 citations

Management, Business, Ethical Beliefs +5

The Role of Risk in Consumer Behavior

James W. Taylor · Journal of Marketing · 1974 · 235 citations

Behavioral Sciences, Consumer Uncertainty, Consumer Decision Making +9

A Striking Characteristic of Innovators

James W. Taylor · Journal of Marketing Research · 1977 · 97 citations

Early Triers, Consumer Study, Striking Characteristic +16

THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH

Paul S. Hugstad, James W. Taylor, Grady D. Bruce · Journal of Consumer Marketing · 1987 · 77 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +31

Rows per page

1–5 of 11