Concepedia

Neil Granitz

NG

17

Publications

1.2K

Citations

16

H-Index

1996

Active since

Affiliations

California State University, Fullerton(Current)

DePaul University

Neil Granitz is an author at California State University, Fullerton specializing in education, marketing, and management.

Top concepts

EducationMarketingManagementInteractive MarketingDigital MarketingMarketing CommunicationTechnologyConsumer ResearchLearning AnalyticsE-learning

Publications per year

1996–2021

17

Publications

17

Applying Ethical Theories: Interpreting and Responding to Student Plagiarism

Neil Granitz, Dana Loewy · Journal of Business Ethics · 2006 · 216 citations

Ethical Theories, Research Misconduct, Education +1

DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation

Shaun Pichler, Chiranjeev Kohli, Neil Granitz · Business Horizons · 2021 · 193 citations · Full text

Engineering, Multigenerational Workforce, Computer Architecture +26

Virtual Community: a Sociocognitive Analysis

Neil Granitz, James C. Ward · ACR North American Advances · 1996 · 113 citations

Community Development, Engineering, Virtual Worlds +7

Now It's Personal

Neil Granitz, Stephen K. Koernig, Katrin R. Harich · Journal of Marketing Education · 2008 · 109 citations

Such Rapport, Faculty Issue, Faculty Professional Development +17

Building self-brand connections: Exploring brand stories through a transmedia perspective

Neil Granitz, Howard P. Forman · Journal of Brand Management · 2015 · 98 citations

Marketing, Advertising, Personal Branding +10

Rows per page

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