Concepedia

Katrin R. Harich

KR

18

Publications

1.3K

Citations

16

H-Index

1993

Active since

Affiliations

California State University, Fullerton(Current)

Seattle Pacific University

California State University, Northridge

Katrin R. Harich is an author at California State University, Fullerton specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEducationConsumer ResearchMarketing CommunicationBiasAdvertisingCommunicationBrand Awareness

Publications per year

1993–2019

18

Publications

18

Brand equity: the halo effect measure

Lance Leuthesser, Chiranjeev Kohli, Katrin R. Harich · European Journal of Marketing · 1995 · 286 citations

Systematic Bias, Consumer Uncertainty, Consumer Study +17

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

Regina Pefanis Schlee, Katrin R. Harich · Journal of Marketing Education · 2010 · 196 citations

Customer Satisfaction, Advertising, Marketing Positions +13

Creating brand identity: a study of evaluation of new brand names

Chiranjeev Kohli, Katrin R. Harich, Lance Leuthesser · Journal of Business Research · 2004 · 141 citations

Marketing, Brand Identity, Advertising +11

Sensitivity to National Business Culture: Effects on U.S.-Mexican Channel Relationship Performance

Douglas W. LaBahn, Katrin R. Harich · Journal of International Marketing · 1997 · 125 citations

Business Culture, International Marketing, Cultural Relation +19

Now It's Personal

Neil Granitz, Stephen K. Koernig, Katrin R. Harich · Journal of Marketing Education · 2008 · 109 citations

Such Rapport, Faculty Issue, Faculty Professional Development +17

Rows per page

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