Stephen K. Koernig

E‐scapes: The electronic physical environment and service tangibility

Stephen K. Koernig · Psychology and Marketing · 2003 · 158 citations

Customer Experience, Physical Representation, Engineering +25

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd · Sport Marketing Quarterly · 2009 · 140 citations

What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter

Stephen K. Koernig, A. L. Page · Psychology and Marketing · 2001 · 119 citations

Service Provider, Customer Satisfaction, Primary Care Dentistry +23

Now It's Personal

Neil Granitz, Stephen K. Koernig, Katrin R. Harich · Journal of Marketing Education · 2008 · 109 citations

Such Rapport, Faculty Issue, Faculty Professional Development +17

Planning, Organizing, and Conducting a 2-Week Study Abroad Trip for Undergraduate Students: Guidelines for First-Time Faculty

Stephen K. Koernig · Journal of Marketing Education · 2007 · 80 citations

Culture, Student Affair, Faculty Leader +10