Concepedia

Thomas C. Boyd

TC

9

Publications

538

Citations

9

H-Index

1996

Active since

Affiliations

California State University, Fullerton(Current)

Miami University

Thomas C. Boyd is an author at California State University, Fullerton specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingSports MarketingConsumer BehaviorInteractive MarketingGenderFan Loyalty

Publications per year

1996–2009

9

Publications

9

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd · Sport Marketing Quarterly · 2009 · 140 citations

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank · Sport Marketing Quarterly · 2004 · 115 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +26

The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations

Thomas C. Boyd, Charlotte H. Mason · Journal of the Academy of Marketing Science · 1999 · 105 citations

Innovation Adoption, Brand Equity, Interactive Marketing +6

Promotion Timing in Major League Baseball and the Stacking Effects of Factors that Increase Game Attractiveness

Thomas C. Boyd, Timothy C. Krehbiel · Sport Marketing Quarterly · 2003 · 48 citations

Increase Game Attractiveness, Fan Loyalty, Stacking Effects +14

The Effects of Team Personality Awareness Exercises on Team Satisfaction and Performance

Matthew Lancellotti, Thomas C. Boyd · Journal of Marketing Education · 2008 · 44 citations

Team Projects, Project Management, Educational Psychology +24

Rows per page

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