Concepedia

Matthew D. Shank

MD

18

Publications

916

Citations

15

H-Index

1987

Active since

Affiliations

Northern Kentucky University(Current)

University of Missouri–St. Louis

Xavier University

Matthew D. Shank is an author at Northern Kentucky University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementSocial SciencesHigher EducationEducationService QualityConsumer ResearchCustomer SatisfactionGender

Publications per year

1987–2007

18

Publications

18

Fan or Fanatic: Refining a Measure of Sports Involvement

Matthew D. Shank, Fred Beasley · Journal of sport behavior · 1998 · 205 citations

Sport Participation, Fan Loyalty, Sports Involvement +8

Understanding Professional Service Expectations: Do We Know What Our Students Expect in a Quality Education?

Matthew D. Shank, Mary Walker, Thomas J. Hayes · Journal of Professional Services Marketing · 1996 · 135 citations

Abstract Service Quality, Education, Teacher Education +16

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank · Sport Marketing Quarterly · 2004 · 115 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +26

Does Personality Influence Brand Image?

Matthew D. Shank, Lynn Langmeyer · The Journal of Psychology · 1994 · 84 citations

Customer Satisfaction, Purchase Behavior, Consumer Study +17

Eye Movements While Viewing a Baseball Pitch

Matthew D. Shank, Kathleen M. Haywood · Perceptual and Motor Skills · 1987 · 76 citations

Early Vision, Cognitive Science, Ophthalmology +12

Rows per page

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