Concepedia

Lynn Langmeyer

LL

7

Publications

542

Citations

7

H-Index

1982

Active since

Affiliations

Northern Kentucky University(Current)

Lynn Langmeyer is an author at Northern Kentucky University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingArtsBrand AwarenessConsumer ResearchBusinessJournalismMedia StudiesBrand Development

Publications per year

1982–1994

7

Publications

7

The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences

Beverlee B. Anderson, Lynn Langmeyer · Journal of Travel Research · 1982 · 173 citations

Customer Satisfaction, International Tourism, Activity-travel Pattern +18

Celebrity Endorsers: Do You Get What You Pay For?

Mary Walker, Lynn Langmeyer, Daniel Langmeyer · Journal of Consumer Marketing · 1992 · 98 citations

Advertising, Celebrity Endorsers, Bath Towels +12

A First Step to Identify the Meaning in Celebrity Endorsers

Lynn Langmeyer, Mary Walker · ACR North American Advances · 1991 · 95 citations

Advertising, Personal Branding, First Step +8

Does Personality Influence Brand Image?

Matthew D. Shank, Lynn Langmeyer · The Journal of Psychology · 1994 · 84 citations

Customer Satisfaction, Purchase Behavior, Consumer Study +17

Commentary: Celebrity Endorsers: Do You Get What You Payfor?

Mary Walker, Lynn Langmeyer, Daniel Langmeyer · Journal of Services Marketing · 1992 · 53 citations

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