Concepedia

Mary Walker

MW

Statistics

Publications

10

Citations

668

H-Index

10

Active since

1991

Affiliations

Xavier University(Current)

Northern Kentucky University

Mary Walker is an author at Xavier University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementEducationAdvertisingCommunicationHigher EducationArtsBusinessJournalismService Quality

Publications per year

1991–2009

10

Publications

10

Understanding Professional Service Expectations: Do We Know What Our Students Expect in a Quality Education?

Matthew D. Shank, Mary Walker, Thomas J. Hayes · Journal of Professional Services Marketing · 1996 · 135 citations

Abstract Service Quality, Education, Teacher Education +16

Teen perceptions of disclosure in buzz marketing

Roshan D. Ahuja, Tara Anne Michels, Mary Walker et al. · Journal of Consumer Marketing · 2007 · 115 citations

Marketing, Marketing Exchange Process, Buzz Agents +10

Social Networking as an Admission Tool: A Case Study in Success

Thomas J. Hayes, Doug Ruschman, Mary Walker · Journal of Marketing for HIGHER EDUCATION · 2009 · 104 citations

Education, Communication, Online Learning Community +19

Celebrity Endorsers: Do You Get What You Pay For?

Mary Walker, Lynn Langmeyer, Daniel Langmeyer · Journal of Consumer Marketing · 1992 · 98 citations

Advertising, Celebrity Endorsers, Bath Towels +12

A First Step to Identify the Meaning in Celebrity Endorsers

Lynn Langmeyer, Mary Walker · ACR North American Advances · 1991 · 95 citations

Advertising, Personal Branding, First Step +8

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