Roshan D. Ahuja

Teen perceptions of disclosure in buzz marketing

Roshan D. Ahuja, Tara Anne Michels, Mary Walker et al. · Journal of Consumer Marketing · 2007 · 115 citations

Marketing, Marketing Exchange Process, Buzz Agents +10

Child Influences, Attitudinal and Behavioral Comparisons between Single Parent and Dual Parent Households in Grocery Shopping Decisions

Roshan D. Ahuja, Louis M. Capella, Ronald D. Taylor · The Journal of Marketing Theory and Practice · 1998 · 34 citations

Family Involvement, Behavioral Decision Making, Consumer Research +18

Female‐headed Single Parent Families

Roshan D. Ahuja, Mary Walker · Journal of Consumer Marketing · 1994 · 19 citations

Traditional Family Households, Family Structure, Family Formation +16

Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children

Roshan D. Ahuja, Mary Walker, Raghu Tadepalli · Journal of Business Ethics · 2001 · 12 citations