Concepedia

Chiranjeev Kohli

CK

Statistics

Publications

28

Citations

2.6K

H-Index

23

Active since

1993

Affiliations

California State University, Fullerton(Current)

Drexel University

Texas Tech University

University of Manitoba

Chiranjeev Kohli is an author at California State University, Fullerton specializing in marketing, business, and marketing management.

Publications per year

1993–2023

28

Publications

28

Brand equity: the halo effect measure

Lance Leuthesser, Chiranjeev Kohli, Katrin R. Harich · European Journal of Marketing · 1995 · 288 citations

Business, Marketing, Marketing Management +16

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli · Business Horizons · 1997 · 243 citations

Management, Organizational Behavior, Strategic Management +14

DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation

Shaun Pichler, Chiranjeev Kohli, Neil Granitz · Business Horizons · 2021 · 208 citations · Full text

Management, Human Resource Management, Organizational Behavior +11

Will social media kill branding?

Chiranjeev Kohli, Rajneesh Suri, Anuj Pal Kapoor · Business Horizons · 2014 · 183 citations

Business, Marketing, Marketing Management +12

2+2=5? A framework for using co-branding to leverage a brand

Lance Leuthesser, Chiranjeev Kohli, Rajneesh Suri · Journal of Brand Management · 2003 · 177 citations

Business, Marketing, Marketing Management +10

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