Concepedia

Chiranjeev Kohli

CK

Statistics

Publications

28

Citations

2.5K

H-Index

23

Active since

1993

Affiliations

California State University, Fullerton(Current)

Drexel University

Texas Tech University

University of Manitoba

Chiranjeev Kohli is an author at California State University, Fullerton specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBrand AwarenessAdvertisingBrand StrategyBrand EquityBrand ManagementBrand Development

Publications per year

1993–2023

28

Publications

28

Brand equity: the halo effect measure

Lance Leuthesser, Chiranjeev Kohli, Katrin R. Harich · European Journal of Marketing · 1995 · 286 citations

Systematic Bias, Consumer Uncertainty, Consumer Study +17

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli · Business Horizons · 1997 · 242 citations

Organizational Identity, Personal Branding, Management +6

DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation

Shaun Pichler, Chiranjeev Kohli, Neil Granitz · Business Horizons · 2021 · 193 citations · Full text

Engineering, Multigenerational Workforce, Computer Architecture +26

Will social media kill branding?

Chiranjeev Kohli, Rajneesh Suri, Anuj Pal Kapoor · Business Horizons · 2014 · 182 citations

Social Media, Advertising, Personal Branding +8

2+2=5? A framework for using co-branding to leverage a brand

Lance Leuthesser, Chiranjeev Kohli, Rajneesh Suri · Journal of Brand Management · 2003 · 177 citations

Marketing, Advertising, Personal Branding +7

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