Concepedia

Rajneesh Suri

RS

45

Publications

3.1K

Citations

31

H-Index

1995

Active since

Affiliations

Drexel University(Current)

California State University, Fullerton

Pennsylvania State University

University of Illinois Urbana-Champaign

North Carolina Central University

Rajneesh Suri is an author at Drexel University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsConsumer ChoiceBehavioral EconomicsBehavioral Decision MakingConsumer Decision Making

Publications per year

1995–2023

45

Publications

45

The Effects of Time Constraints on Consumers' Judgments of Prices and Products

Rajneesh Suri, Kent B. Monroe · Journal of Consumer Research · 2003 · 435 citations

Will social media kill branding?

Chiranjeev Kohli, Rajneesh Suri, Anuj Pal Kapoor · Business Horizons · 2014 · 182 citations

Social Media, Advertising, Personal Branding +8

2+2=5? A framework for using co-branding to leverage a brand

Lance Leuthesser, Chiranjeev Kohli, Rajneesh Suri · Journal of Brand Management · 2003 · 177 citations

Marketing, Advertising, Personal Branding +7

The effects of perceived scarcity on consumers’ processing of price information

Rajneesh Suri, Chiranjeev Kohli, Kent B. Monroe · Journal of the Academy of Marketing Science · 2007 · 171 citations

Economics, Consumer Decision Making, Consumer Uncertainty +14

From food waste to value‐added surplus products (<scp>VASP</scp>): Consumer acceptance of a novel food product category

Siddharth Bhatt, Jeong Gyu Lee, Jonathan Deutsch et al. · Journal of Consumer Behaviour · 2017 · 146 citations

Novel Food, Surplus Ingredients, Agricultural Economics +22

Rows per page

1–5 of 45