Will social media kill branding?

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2011 · 4.7K citations

The long tail: why the future of business is selling less of more

Chris Anderson · Choice Reviews Online · 2007 · 2.9K citations

The Long Tail: Why the Future of Business Is Selling Less of More.

Robert W. Armstrong · Canadian Journal of Communication · 2008 · 212 citations

Market Analysis, Business, Sale Research +6

Social media in branding: Fulfilling a need

Jack Yan · Journal of Brand Management · 2011 · 174 citations

Marketing, Social Media, Personal Branding +10

Demystifying Social Media

Frank Michael Muñoz, Katherine C. Strotmeyer · Journal of Student Affairs Research and Practice · 2010 · 154 citations

Computational Social Science, Social Media, Higher Education Professionals +14