Jack Yan is an author at Statistics New Zealand specializing in brand strategy, brand development, and management.
Top concepts
MarketingManagementBrand StrategyBrand ManagementBrand DevelopmentLawCultureBrandingBusinessAdvertising
Publications per year
2003–2011
3
3
Social media in branding: Fulfilling a need
Jack Yan · Journal of Brand Management · 2011 · 174 citations
Branding and the international community
Jack Yan · Journal of Brand Management · 2003 · 16 citations
Rows per page
1–3 of 3