Concepedia
Journal of Brand Management · 2003 · 25 citations · 1 references
BusinessMarketingMarketing ManagementBrand ManagementBusiness EthicsCorporate Social ResponsibilityBrand EquityCorporate BrandingCorporate CommunicationCorporate CultureResponsible MarketingSocial ResponsibilityBrand EthicsBrand ValuesCorporate Brand Reputation
1
A new approach to the corporate image management process
P. S. B. Shee, Russell Abratt · Journal of Marketing Management · 1989 · 519 citations
Management, Organization Studies, Strategic Management +11