Concepedia

Brand Ethics

Brand Ethics is a normative framework within brand culture that prescribes principled standards of conduct for brand behavior, distinguishing itself by emphasizing moral responsibility, transparency, and accountability in brand communications, practices, and stakeholder relationships.

169

Publications

17.7K

Citations

358

Authors

239

Institutions

Publications per year

2017–2026

76

Parents

Publications

169

Brand Community

Albert M. Muñiz, Thomas C. O’Guinn · Journal of Consumer Research · 2001 · 3.9K citations

, , +13

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

Jill G. Klein, Niraj Dawar · International Journal of Research in Marketing · 2004 · 1.5K citations

, , +16

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry et al. · Journal of Public Policy & Marketing · 2020 · 690 citations

, , +17

Shaping the <i>Halal</i> into a brand?

Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2010 · 518 citations

, , +12

Brands

Adam Arvidsson · Journal of Consumer Culture · 2005 · 508 citations

, , +17

1–5 of 169

Authors

358

  1. KH
    Katja H. Brunk

    European University Viadrina, Germany

    5 publications · 727 citations

    5

    h-index

  2. JJ
    Jatinder Jit Singh

    Universitat Ramon Llull, Spain

    3 publications · 676 citations

    3

    h-index

  3. AK
    Arunima Krishna

    Boston University, United States

    3 publications · 72 citations

    3

    h-index

  4. HO
    H. Onur Bodur

    Concordia University, Canada

    3 publications · 141 citations

    3

    h-index

  5. SK
    Soojin Kim

    University of Technology Sydney, Australia

    3 publications · 72 citations

    3

    h-index

1–5 of 358

Institutions

239

  1. Universitat Ramon Llull

    Barcelona, Spain

    4 h-index

    9 publications

    1.8K citations

  2. University of Technology Sydney

    Sydney, Australia

    3 h-index

    3 publications

    72 citations

  3. Texas State University

    San Marcos, United States

    3 h-index

    4 publications

    84 citations

  4. Concordia University

    Montreal, Canada

    3 h-index

    7 publications

    337 citations

  5. Boston University

    Boston, United States

    3 h-index

    3 publications

    72 citations

  6. University of Michigan

    Ann Arbor, United States

    3 h-index

    6 publications

    732 citations

  7. University of Copenhagen

    Copenhagen, Denmark

    3 h-index

    5 publications

    578 citations

  8. Copenhagen Business School

    Copenhagen, Denmark

    3 h-index

    3 publications

    269 citations

1–8 of 239

Venues

  1. Journal of Business Research

    JBR · 21 publications · 2.3K citations

    19

    h-index

  2. Journal of Business Ethics

    19 publications · 2K citations

    18

    h-index

  3. Journal of Brand Management

    12 publications · 661 citations

    12

    h-index

  4. Journal of Product & Brand Management

    8 publications · 325 citations

    8

    h-index

  5. Journal of Consumer Psychology

    4 publications · 218 citations

    4

    h-index

1–5