Concepedia
Statistics
Publications
12
Citations
1.1K
H-Index
Active since
2009
Affiliations
European University Viadrina(Current)
Solvay (Belgium)
Birkbeck, University of London
Suffolk University
University of Gothenburg
Katja H. Brunk is an author at European University Viadrina specializing in marketing, business, and marketing management.
Publications per year
2009–2022
Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics
Katja H. Brunk · Journal of Business Research · 2009 · 317 citations
Business, Marketing, Marketing Management +16
Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Katja H. Brunk · Journal of Business Ethics · 2012 · 202 citations
Business, Marketing, Marketing Management +14
Nostalgia marketing and (re-)enchantment
Benjamin J. Hartmann, Katja H. Brunk · International Journal of Research in Marketing · 2019 · 118 citations
Business, Marketing, Marketing Management +4
One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Katja H. Brunk, Christian Blümelhuber · Journal of Business Research · 2010 · 99 citations
How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry
Katja H. Brunk, Cara de Boer · Journal of Business Ethics · 2018 · 84 citations
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