Concepedia

Responsible Marketing

Responsible Marketing is a strategic form of marketing that integrates ethical, social, and environmental considerations into promotional practices, distinguishing itself by prioritizing stakeholder well-being, transparency, and sustainability in alignment with corporate social responsibility and hospitality ethics.

1.2K

Publications

110.6K

Citations

2.2K

Authors

1.1K

Institutions

Publications per year

2017–2026

477

Parents

Children

Publications

1.2K

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.2K citations

, , +14

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.1K citations

, , +14

The impact of perceived corporate social responsibility on consumer behavior

Karen L. Becker-Olsen, B. Andrew Cudmore, Ronald Paul Hill · Journal of Business Research · 2005 · 2K citations · Full text

, , +12

Corporate Social Responsibility and Marketing: An Integrative Framework

Isabelle Maignan, O. C. Ferrell · Journal of the Academy of Marketing Science · 2004 · 1.8K citations

, , +14

A Contingency Framework for Understanding Ethical Decision Making in Marketing

O. C. Ferrell, Larry G. Gresham · Journal of Marketing · 1985 · 1.7K citations

, , +13

1–5 of 1.2K

Authors

2.2K

  1. PE
    Patrick E. Murphy

    University of Notre Dame, United States

    17 publications · 2.4K citations

    17

    h-index

  2. GR
    Gene R. Laczniak

    Marquette University, United States

    17 publications · 1.3K citations

    16

    h-index

  3. OC
    O. C. Ferrell

    Auburn University, United States

    13 publications · 5.4K citations

    13

    h-index

  4. CB
    CB Bhattacharya

    European School of Management and Technology, Germany

    13 publications · 5.6K citations

    11

    h-index

  5. MJ
    Michael Jay Polonsky

    Deakin University, Australia

    10 publications · 1.8K citations

    10

    h-index

1–5 of 2.2K

Institutions

1.1K

  1. Marquette University

    Milwaukee, United States

    15 h-index

    23 publications

    1.5K citations

  2. University of Notre Dame

    Notre Dame, United States

    13 h-index

    12 publications

    1.8K citations

  3. University of Business and Technology

    Jeddah, Saudi Arabia

    13 h-index

    19 publications

    698 citations

  4. Pennsylvania State University

    State College, United States

    12 h-index

    17 publications

    2.1K citations

  5. Texas Tech University

    Lubbock, United States

    11 h-index

    13 publications

    1.3K citations

  6. Michigan State University

    East Lansing, United States

    10 h-index

    8 publications

    796 citations

  7. University of Mississippi

    Oxford, United States

    10 h-index

    15 publications

    2.1K citations

  8. The University of Texas at Austin

    Austin, United States

    10 h-index

    11 publications

    1.1K citations

1–8 of 1.1K

Venues

  1. Journal of Business Ethics

    95 publications · 15.9K citations

    64

    h-index

  2. Journal of Business Research

    JBR · 55 publications · 11.1K citations

    43

    h-index

  3. Journal of Marketing

    JM · 44 publications · 12.2K citations

    34

    h-index

  4. Sustainability

    44 publications · 2.2K citations

    27

    h-index

  5. Journal of the Academy of Marketing Science

    25 publications · 7.1K citations

    21

    h-index

1–5