Concepedia

Responsible Branding

Responsible Branding is a strategic branding approach that systematically integrates ethical, social, and environmental commitments into brand identity and communication to differentiate the brand through accountability and stakeholder trust within sustainable market practices.

69

Publications

6.3K

Citations

130

Authors

94

Institutions

Publications per year

2017–2026

24

Parents

Publications

69

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

Jill G. Klein, Niraj Dawar · International Journal of Research in Marketing · 2004 · 1.5K citations

, , +16

Strategic corporate social responsibility as global brand insurance

William B. Werther, David P. Chandler · Business Horizons · 2005 · 443 citations

, , +14

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels et al. · Journal of Marketing · 2017 · 362 citations

, , +17

Business ethics, corporate social responsibility, and brand attitudes: An exploratory study

O. C. Ferrell, Dana E. Harrison, Linda Ferrell et al. · Journal of Business Research · 2018 · 338 citations

, , +17

Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

José Enrique Bigné Alcañiz, Rubén Chumpitaz, Rafael Currás Pérez · Journal of Business Ethics · 2010 · 287 citations

, , +16

1–5 of 69

Authors

130

  1. JP
    Jirawan Plungpongpan

    Chandrakasem Rajabhat University, Thailand

    2 publications · 86 citations

    2

    h-index

  2. MS
    Mark Speece

    Asian Institute of Technology, Thailand

    2 publications · 86 citations

    2

    h-index

  3. DP
    Deidre Popovich

    Texas Tech University, United States

    2 publications · 49 citations

    2

    h-index

  4. KA
    Karen Anne Wallach

    University of Alabama in Huntsville, United States

    2 publications · 49 citations

    2

    h-index

  5. LJ
    Lan Jiang

    Florida Gulf Coast University, United States

    1 publications · 33 citations

    1

    h-index

1–5 of 130

Institutions

94

  1. University of Florida

    Gainesville, United States

    2 h-index

    3 publications

    127 citations

  2. Decision Sciences (United States)

    Fort Walton Beach, United States

    2 h-index

    3 publications

    414 citations

  3. University of St.Gallen

    Saint Gallen, Switzerland

    2 h-index

    2 publications

    47 citations

  4. Institut d'Economie Scientifique Et de Gestion

    Puteaux, France

    2 h-index

    3 publications

    419 citations

  5. Curtin University

    Perth, Australia

    2 h-index

    2 publications

    42 citations

  6. University of Alabama in Huntsville

    Huntsville, United States

    2 h-index

    2 publications

    49 citations

  7. University of Portsmouth

    Portsmouth, United Kingdom

    2 h-index

    2 publications

    169 citations

  8. Zayed University

    Abu Dhabi, United Arab Emirates

    2 h-index

    2 publications

    87 citations

1–8 of 94

Venues

  1. Journal of Brand Management

    9 publications · 533 citations

    9

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 711 citations

    6

    h-index

  3. Journal of Business Ethics

    3 publications · 592 citations

    3

    h-index

  4. Journal of Product & Brand Management

    3 publications · 179 citations

    3

    h-index

  5. SSRN Electronic Journal

    Repository · 3 publications · 82 citations

    3

    h-index

1–5