Deidre Popovich

Toward a more nuanced understanding of the statistical properties of a median split

Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes et al. · Journal of Consumer Psychology · 2014 · 484 citations

Natural Sciences, Mathematics, Probability Theory +9

The median split: Robust, refined, and revived

Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes et al. · Journal of Consumer Psychology · 2015 · 461 citations

Natural Sciences, Computer Science, Statistics +7

Mean centering helps alleviate “micro” but not “macro” multicollinearity

Dawn Iacobucci, Matthew J. Schneider, Deidre Popovich et al. · Behavior Research Methods · 2015 · 365 citations · Full text

Education, Biostatistics, Microeconomics +3

Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux

Dawn Iacobucci, Matthew J. Schneider, Deidre Popovich et al. · Behavior Research Methods · 2016 · 126 citations · Full text

Social Sciences, Psychology, Psychometrics +13

How to calculate, use, and report variance explained effect size indices and not die trying

Dawn Iacobucci, Deidre Popovich, Sangkil Moon et al. · Journal of Consumer Psychology · 2022 · 57 citations

Public Health, Biostatistics, Psychology +14