Concepedia

Sangkil Moon

SM

26

Publications

1.4K

Citations

18

H-Index

2006

Active since

Affiliations

University of North Carolina at Charlotte(Current)

Vanderbilt University

North Carolina State University

The University of Western Australia

Pennsylvania State University

Sangkil Moon is an author at University of North Carolina at Charlotte specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessInteractive MarketingDigital MarketingArtsCultureCustomer Satisfaction

Publications per year

2006–2025

26

Publications

26

Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Sangkil Moon, Paul Bergey, Dawn Iacobucci · Journal of Marketing · 2009 · 334 citations

Customer Satisfaction, Film Study, Consumer Research +24

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Sangkil Moon, Gary J. Russell · Management Science · 2008 · 97 citations

Marketing Analytics, Customer Satisfaction, Inferred Customer Similarity +23

When marketing strategy meets culture: the role of culture in product evaluations

Reo Song, Sangkil Moon, Haipeng Chen et al. · Journal of the Academy of Marketing Science · 2017 · 96 citations

Culture, Strategy Meets Culture, Business Culture +6

Profiling the reference price consumer

Sangkil Moon, G.J. Russell, Sridhar Duvvuri · Journal of Retailing · 2006 · 95 citations

Economics, Customer Profiling, Price Formation +7

Content analysis of fake consumer reviews by survey-based text categorization

Sangkil Moon, Moon-Yong Kim, Dawn Iacobucci · International Journal of Research in Marketing · 2020 · 88 citations

Fake News, Customer Review, Opinion Aggregation +13

Rows per page

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