Concepedia

Moon-Yong Kim

MK

4

Publications

161

Citations

4

H-Index

2012

Active since

Affiliations

Hankuk University of Foreign Studies(Current)

Moon-Yong Kim is an author at Hankuk University of Foreign Studies specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsBiasBusinessEconomicsCommunicationDecision TheoryDecision Science

Publications per year

2012–2020

4

Publications

4

Content analysis of fake consumer reviews by survey-based text categorization

Sangkil Moon, Moon-Yong Kim, Dawn Iacobucci · International Journal of Research in Marketing · 2020 · 88 citations

Fake News, Customer Review, Opinion Aggregation +13

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci · Journal of International Marketing · 2019 · 45 citations

Digital Marketing, International Marketing, Brand Strategy +21

The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion

Sehoon Park, Moon-Yong Kim · Psychology and Marketing · 2012 · 14 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +22

The impact of country of origin on context effects in choice

Moon-Yong Kim, Byung Il Park · International Marketing Review · 2017 · 14 citations

Behavioral Decision Making, Choice Theory, Individual Differences +25

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