Concepedia

Reo Song

RS

11

Publications

343

Citations

11

H-Index

2014

Active since

Affiliations

California State University, Long Beach(Current)

Kansas State University

University of North Carolina at Charlotte

University of Missouri–St. Louis

University of New Haven

Reo Song is an author at California State University, Long Beach specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchAdvertisingMarketing CommunicationConsumer BehaviorInteractive MarketingHealthCulture

Publications per year

2014–2022

11

Publications

11

When marketing strategy meets culture: the role of culture in product evaluations

Reo Song, Sangkil Moon, Haipeng Chen et al. · Journal of the Academy of Marketing Science · 2017 · 96 citations

Culture, Strategy Meets Culture, Business Culture +6

The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

Sangkil Moon, Reo Song · Journal of Retailing · 2014 · 47 citations

Culture, Cultural Products, Cultural Elements +10

The effects of herding and word of mouth in a two-period advertising signaling model

Xueping Zhen, Gangshu Cai, Reo Song et al. · European Journal of Operational Research · 2018 · 39 citations

Advertising, Interactive Marketing, Targeted Advertising +8

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Reo Song, Ho Kim, Gene Moo Lee et al. · Journal of Business Ethics · 2017 · 33 citations

Marketing, Pseudo-product-harm Crisis, Management +10

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

Reo Song, Sungha Jang, Gangshu Cai · Marketing Letters · 2015 · 25 citations

Advertising, Targeted Advertising, Management +9

Rows per page

1–5 of 11