Marketing Letters · 2015 · 25 citations · 38 references
BusinessMarketingMarketing ManagementAdvertisingConsumer BehaviorStrategic MarketingAdvertising PersuasionAdvertising PsychologyAdvertising StrategyDisplay AdvertisingFalse AdvertisingRegulatory Issues In AdvertisingAdvertising In EntertainmentFilm AdvertisementsProduct Quality Monitoring
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Information and Consumer Behavior
Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations
Phillip Nelson · Journal of Political Economy · 1974 · 3.5K citations
Panel data and unobservable individual effects
JerryA. Hausman, WilliamE. Taylor · Journal of Econometrics · 1981 · 2.4K citations · Full text
Price and Advertising Signals of Product Quality
Paul Milgrom, John Roberts · Journal of Political Economy · 1986 · 2.3K citations
Panel Data and Unobservable Individual Effects
Jerry A. Hausman, William E. Taylor · Econometrica · 1981 · 2.2K citations