Concepedia
Statistics
Publications
11
Citations
396
H-Index
Active since
2012
Affiliations
Kansas State University(Current)
San Francisco State University
California State University, Long Beach
Sungkyunkwan University
The University of Texas at Dallas
Sungha Jang is an author at Kansas State University specializing in marketing, business, and marketing management.
Publications per year
2012–2021
How consumers use product reviews in the purchase decision process
Sungha Jang, Ashutosh Prasad, Brian T. Ratchford · Marketing Letters · 2012 · 89 citations
Business, Marketing, Marketing Management +13
Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?
Sonika Singh, Sungha Jang · Journal of Retailing and Consumer Services · 2020 · 68 citations
Business, Marketing, Marketing Management +16
The effects of herding and word of mouth in a two-period advertising signaling model
Xueping Zhen, Gangshu Cai, Reo Song et al. · European Journal of Operational Research · 2018 · 40 citations
Business, Economics, Marketing +11
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
Sungha Jang, Ashutosh Prasad, Brian T. Ratchford · Journal of Interactive Marketing · 2017 · 39 citations
Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis
Reo Song, Ho Kim, Gene Moo Lee et al. · Journal of Business Ethics · 2017 · 34 citations
Business, Marketing, Marketing Management +12
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