Concepedia

Sungha Jang

SJ

11

Publications

386

Citations

11

H-Index

2012

Active since

Affiliations

Kansas State University(Current)

San Francisco State University

California State University, Long Beach

Sungkyunkwan University

The University of Texas at Dallas

Sungha Jang is an author at Kansas State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingCommunicationInteractive MarketingMarketing CommunicationPersuasion

Publications per year

2012–2021

11

Publications

11

How consumers use product reviews in the purchase decision process

Sungha Jang, Ashutosh Prasad, Brian T. Ratchford · Marketing Letters · 2012 · 89 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +12

Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?

Sonika Singh, Sungha Jang · Journal of Retailing and Consumer Services · 2020 · 66 citations

Customer Satisfaction, Digital Marketing, Mobile Devices +16

The effects of herding and word of mouth in a two-period advertising signaling model

Xueping Zhen, Gangshu Cai, Reo Song et al. · European Journal of Operational Research · 2018 · 39 citations

Advertising, Interactive Marketing, Targeted Advertising +8

Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction

Sungha Jang, Ashutosh Prasad, Brian T. Ratchford · Journal of Interactive Marketing · 2017 · 37 citations

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Reo Song, Ho Kim, Gene Moo Lee et al. · Journal of Business Ethics · 2017 · 33 citations

Marketing, Pseudo-product-harm Crisis, Management +10

Rows per page

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