Concepedia

Ashutosh Prasad

AP

56

Publications

3K

Citations

32

H-Index

1998

Active since

Affiliations

The University of Texas at Dallas(Current)

University of California, Riverside

The University of Texas at Austin

Tilka Manjhi Bhagalpur University

University of Pittsburgh

Ashutosh Prasad is an author at The University of Texas at Dallas specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsEngineeringMarket DesignConsumer ResearchQuantitative ManagementAdvertisingDynamic Pricing

Publications per year

1998–2024

56

Publications

56

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh Sethi · Production and Operations Management · 2009 · 244 citations

Supply Chain Optimization, Consumer Uncertainty, Inventory Theory +18

Advance Selling by a Newsvendor Retailer

Ashutosh Prasad, Kathryn E. Stecke, Xuying Zhao · Production and Operations Management · 2010 · 215 citations

Inventory Management, Newsvendor Problem, Consumer Uncertainty +12

Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach

Ashutosh Prasad, Suresh Sethi · Journal of Optimization Theory and Applications · 2004 · 179 citations

Advertising, Stochastic Game, Game Theory +6

Optimal Bundling of Technological Products with Network Externality

Ashutosh Prasad, R. Venkatesh, Vijay Mahajan · Management Science · 2010 · 151 citations

Consumer Uncertainty, Bundling, Law +22

Advertising versus pay-per-view in electronic media

Ashutosh Prasad, Vijay Mahajan, Bart J. Bronnenberg · International Journal of Research in Marketing · 2003 · 145 citations

Advertising, Digital Marketing, Interactive Marketing +7

Rows per page

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