Advertising versus pay-per-view in electronic media - Concepedia

Concepedia

Publication | Closed Access

Advertising versus pay-per-view in electronic media

145

Citations

19

References

2003

Year

Ashutosh Prasad, Vijay Mahajan, Bart J. Bronnenberg

International Journal of Research in Marketing

AdvertisingDigital MarketingInteractive MarketingTargeted AdvertisingManagementMarketing CommunicationOnline AdvertisingVersus Pay-per-viewMarketingMedia Economics

References

	Year	Citations

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