Concepedia

R. Venkatesh

RV

Statistics

Publications

26

Citations

1.9K

H-Index

22

Active since

1993

Affiliations

University of Pittsburgh(Current)

The University of Texas at Austin

Vellore Institute of Technology University

The University of Texas at Dallas

Georgia Institute of Technology

R. Venkatesh is an author at University of Pittsburgh specializing in business, marketing, and marketing management.

Publications per year

1993–2024

26

Publications

26

Influence Strategies in Buying Centers

R. Venkatesh, Ajay K. Kohli, Gerald Zaltman · Journal of Marketing · 1995 · 196 citations

Business, Marketing, Organizational Behavior +10

A Probabilistic Approach to Pricing a Bundle of Products or Services

R. Venkatesh, Vijay Mahajaim · Journal of Marketing Research · 1993 · 183 citations

Business, Business Economics, Economics +12

Optimal Bundling of Technological Products with Network Externality

Ashutosh Prasad, R. Venkatesh, Vijay Mahajan · Management Science · 2010 · 152 citations

Social Sciences, Business Economics, Economics +9

Reservation Price as a Range: An Incentive-Compatible Measurement Approach

Tuo Wang, R. Venkatesh, Rabikar Chatterjee · Journal of Marketing Research · 2007 · 145 citations · Full text

Business, Business Economics, Economics +14

Proactive Postsales Service: When and why does it Pay Off?

Goutam Challagalla, R. Venkatesh, Ajay K. Kohli · Journal of Marketing · 2009 · 137 citations

Business, Marketing, Operations Management +11

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