Gene Moo Lee

Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach

Donghyuk Shin, Shu He, Gene Moo Lee et al. · MIS Quarterly · 2020 · 196 citations

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Young Kwark, Gene Moo Lee, Paul A. Pavlou et al. · Information Systems Research · 2021 · 67 citations

Customer Satisfaction, Engineering, Consumer Research +21

A Friend Like Me: Modeling Network Formation in a Location-Based Social Network

Gene Moo Lee, Liangfei Qiu, Andrew B. Whinston · Journal of Management Information Systems · 2016 · 65 citations

Strategic Network Formation, Engineering, Network Analysis +18

Matching Mobile Applications for Cross-Promotion

Gene Moo Lee, Shu He, Joo-Won Lee et al. · Information Systems Research · 2020 · 38 citations

Engineering, Digital Marketing, Targeted Advertising +17

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Reo Song, Ho Kim, Gene Moo Lee et al. · Journal of Business Ethics · 2017 · 33 citations

Marketing, Pseudo-product-harm Crisis, Management +10