Concepedia

Shu He

SH

10

Publications

545

Citations

10

H-Index

2016

Active since

Affiliations

University of Connecticut(Current)

The University of Texas at Austin

University of British Columbia

University of Florida

Shu He is an author at University of Connecticut specializing in digital marketing, management, and marketing.

Top concepts

MarketingManagementDigital MarketingBusinessConsumer BehaviorConsumer ResearchInteractive MarketingEconomicsSearch CostsArts

Publications per year

2016–2023

10

Publications

10

Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach

Donghyuk Shin, Shu He, Gene Moo Lee et al. · MIS Quarterly · 2020 · 196 citations

Impact of Platform Owner’s Entry on Third-Party Stores

Shu He, Jing Peng, Jianbin Li et al. · Information Systems Research · 2020 · 87 citations

Consumer Uncertainty, Digital Marketing, Online Demand +18

Social Media Strategies in Product-Harm Crises

Shu He, Huaxia Rui, Andrew B. Whinston · Information Systems Research · 2017 · 65 citations

Digital Marketing, Crisis Management, Social Marketing +25

Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions

Xianghua Lu, Shu He, Shaohua Lian et al. · Decision Support Systems · 2020 · 46 citations

Customer Satisfaction, Travel Purchase Decisions, User Perception +15

Surge Pricing and Short-Term Wage Elasticity of Labor Supply in Real-Time Ridesharing Markets

Shu He, Liangfei Qiu, Xusen Cheng · MIS Quarterly · 2022 · 39 citations

Short-term Wage Elasticity, Real-time Ridesharing Services, Market Design +21

Rows per page

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