30
Publications
2.1K
Citations
22
H-Index
2005
Active since
Xianghua Lu is an author at Fudan University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingInteractive MarketingConsumer ResearchDigital MarketingConsumer BehaviorAdvertisingEconomicsCustomer Satisfaction
Publications per year
2005–2021
30
30
Barney Tan, Shan L. Pan, Xianghua Lu et al. · Journal of the Association for Information Systems · 2015 · 308 citations
Business Intelligence, Multi-sided Platforms, Open Platform +21
The Economic Value of Online Reviews
Chunhua Wu, Hai Che, Tat Y. Chan et al. · Marketing Science · 2015 · 177 citations
Customer Satisfaction, Digital Marketing, Consumer Research +19
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