Statistics
Publications
32
Citations
2.2K
H-Index
22
Active since
2005
Xianghua Lu is an author at Fudan University specializing in business, marketing, and online consumer behavior.
Publications per year
2005–2023
32
32
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
Xianghua Lu, Sulin Ba, Lihua Huang et al. · Information Systems Research · 2013 · 299 citations
The Economic Value of Online Reviews
Chunhua Wu, Hai Che, Tat Y. Chan et al. · Marketing Science · 2015 · 180 citations
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