Concepedia

Tat Y. Chan

TY

24

Publications

1.5K

Citations

19

H-Index

2003

Active since

Affiliations

Washington University in St. Louis(Current)

Fudan University

Cornell University

Georgia State University

Rice University

Tat Y. Chan is an author at Washington University in St. Louis specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer BehaviorBehavioral EconomicsInteractive MarketingAdvertisingConsumer Uncertainty

Publications per year

2003–2023

24

Publications

24

Compensation and Peer Effects in Competing Sales Teams

Tat Y. Chan, Jia Li, Lamar Pierce · Management Science · 2014 · 193 citations

Economics, Peer Interactions, Incentive Mechanism +12

The Economic Value of Online Reviews

Chunhua Wu, Hai Che, Tat Y. Chan et al. · Marketing Science · 2015 · 177 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Models of Multi-Category Choice Behavior

P.B. Seetharaman, Siddhartha Chib, Andrew Ainslie et al. · Marketing Letters · 2005 · 149 citations

Marketing, Behavioral Sciences, Choice Model +8

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth

Tat Y. Chan, Jia Li, Lamar Pierce · Marketing Science · 2014 · 131 citations

Knowledge Creation, Organizational Economics, Education +22

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Tat Y. Chan, Chunhua Wu, Ying Xie · Marketing Science · 2011 · 106 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +18

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