Models of Multi-Category Choice Behavior

P.B. Seetharaman, Siddhartha Chib, Andrew Ainslie, Peter Boatwright, Tat Y. Chan, Sachin Gupta, Nitin Mehta, Vithala R. Rao, Andrei Strijnev

Marketing Letters · 2005 · 149 citations · 53 references

Concepts

References

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