31
Publications
2.8K
Citations
24
H-Index
1999
Active since
Peter Boatwright is an author at Carnegie Mellon University specializing in marketing, consumer research, and management.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionEconomicsStatisticsDesignEngineering
Publications per year
1999–2023
31
31
The Effect of Product Assortment Changes on Customer Retention
Sharad Borle, Peter Boatwright, Joseph B. Kadane et al. · Marketing Science · 2005 · 231 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19
Models of Multi-Category Choice Behavior
P.B. Seetharaman, Siddhartha Chib, Andrew Ainslie et al. · Marketing Letters · 2005 · 149 citations
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