17
Publications
2.1K
Citations
15
H-Index
2002
Active since
Sharad Borle is an author at Rice University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessStatisticsConsumer ResearchCustomer SatisfactionEngineeringConsumer BehaviorBusiness AnalyticsQuantitative Management
Publications per year
2002–2021
17
17
The Effect of Product Assortment Changes on Customer Retention
Sharad Borle, Peter Boatwright, Joseph B. Kadane et al. · Marketing Science · 2005 · 231 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19
Customer Lifetime Value Measurement
Sharad Borle, Siddharth S. Singh, Dipak C. Jain · Management Science · 2007 · 180 citations
Marketing Analytics, Customer Satisfaction, Life Assessment +18
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