Siddharth S. Singh

Consumer Cocreation in New Product Development

Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Business, Marketing, Marketing Management +9

Customer Lifetime Value Measurement

Sharad Borle, Siddharth S. Singh, Dipak C. Jain · Management Science · 2007 · 185 citations

Business, Marketing, Marketing Management +13

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

René Algesheimer, Sharad Borle, Utpal M. Dholakia et al. · Marketing Science · 2010 · 180 citations

Business, Marketing, Marketing Management +12

Insight is power: Understanding the terms of the consumer-firm data exchange

Manfred Krafft, Vikas Kumar, Colleen M. Harmeling et al. · Journal of Retailing · 2020 · 82 citations · Full text

Computing, Management Information Systems, Marketing +17

The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation

Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh et al. · Marketing Science · 2007 · 70 citations

Business, Marketing, Marketing Management +15