Matilda Dorotić - Concepedia

Author

Matilda Dorotić

University of Groningen ORCID

Also Known As

Matilda Dorotic, Matilda Dorotić

Publications

Citations

H-Index

Concepts

All Affiliations

University of Groningen BI Norwegian Business School Erasmus University Rotterdam University of Split

About

Matilda Dorotić is an author at University of Groningen specializing in marketing, customer satisfaction, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	1.7K
2	Business	4	4	1.7K
3	Engineering	1	1	40
4	Social Sciences	1	1	40
5	Behavioral Sciences	1	1	114

Matilda Dorotić

Publications

Citations

H-Index

Page 1

	Year	Citations
Consumer Cocreation in New Product Development Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić, Journal of Service Research Consumer-driven Product DevelopmentCustomer SatisfactionNpd ProcessConsumer StudyProduct Development	2010	1.3K
Loyalty Programmes: Current Knowledge and Research Directions<sup>*</sup> Matilda Dorotić, Tammo H.A. Bijmolt, Peter C. Verhoef International Journal of Management Reviews Customer SatisfactionLp EffectivenessService ResearchInteractive MarketingManagement	2011	219
Advancing research on loyalty programs: a future research agenda Els Breugelmans, Tammo H.A. Bijmolt, Jie Zhang, Marketing Letters Customer SatisfactionLoyalty ProgramsBusinessConsumer ResearchCustomer Involvement	2014	143
Reward redemption effects in a loyalty program when customers choose how much and when to redeem Matilda Dorotić, Peter C. Verhoef, Dennis Fok, International Journal of Research in Marketing Customer SatisfactionBehavioral SciencesBehavioral Decision MakingManagementConsumer Research	2014	114
Customer Value Management: An Overview and Research Agenda Peter C. Verhoef, Jenny van Doorn, Matilda Dorotić Marketing ZFP Marketing AnalyticsCustomer SatisfactionAdvertisingDigital MarketingInteractive Marketing	2007	57
Do vendors benefit from promotions in a multi-vendor loyalty program? Matilda Dorotić, Dennis Fok, Peter C. Verhoef, Marketing Letters	2010	50
AI on the street: Context-dependent responses to artificial intelligence Matilda Dorotić, Emanuela Stagno, Luk Warlop International Journal of Research in Marketing Artificial IntelligenceEngineeringAi SafetyCognitionAi Adoption	2023	40
Synergistic and cannibalization effects in a partnership loyalty program Matilda Dorotić, Dennis Fok, Peter C. Verhoef, Journal of the Academy of Marketing Science Relationship MarketingCustomer SatisfactionManagementConsumer ResearchBusiness	2021	14

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