Concepedia

Matilda Dorotić

MD

Statistics

Publications

8

Citations

2K

H-Index

8

Active since

2007

Affiliations

University of Groningen(Current)

BI Norwegian Business School

Erasmus University Rotterdam

University of Split

Matilda Dorotić is an author at University of Groningen specializing in marketing, marketing management, and business.

Publications per year

2007–2023

8

Publications

8

Consumer Cocreation in New Product Development

Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotić et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Business, Marketing, Marketing Management +9

Loyalty Programmes: Current Knowledge and Research Directions<sup>*</sup>

Matilda Dorotić, Tammo H.A. Bijmolt, Peter C. Verhoef · International Journal of Management Reviews · 2011 · 223 citations · Full text

Business, Marketing, Marketing Management +17

Advancing research on loyalty programs: a future research agenda

Els Breugelmans, Tammo H.A. Bijmolt, Jie Zhang et al. · Marketing Letters · 2014 · 146 citations · Full text

Business, Marketing, Marketing Management +14

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Matilda Dorotić, Peter C. Verhoef, Dennis Fok et al. · International Journal of Research in Marketing · 2014 · 121 citations · Full text

Business, Marketing, Marketing Management +14

Customer Value Management: An Overview and Research Agenda

Peter C. Verhoef, Jenny van Doorn, Matilda Dorotić · Marketing ZFP · 2007 · 57 citations

Management, Marketing, Marketing Management +3

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