Reward redemption effects in a loyalty program when customers choose how much and when to redeem - Concepedia

Concepedia

Publication | Open Access

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

DOI Full Paper Access

114

Citations

56

References

2014

Year

Matilda Dorotić, Peter C. Verhoef, Dennis Fok, Tammo H.A. Bijmolt

International Journal of Research in Marketing

Customer SatisfactionBehavioral SciencesBehavioral Decision MakingManagementConsumer ResearchConsumer BehaviorReward Redemption EffectsLoyalty ProgramMarketingBuying BehaviorCustomer LoyaltyIncentive Model

References

	Year	Citations

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