27
Publications
1.4K
Citations
20
H-Index
1989
Active since
Dennis Fok is an author at Erasmus University Rotterdam specializing in business, management, and statistics.
Top concepts
BusinessManagementStatisticsEconomicsMarketingConsumer ResearchEngineeringEconometricsConsumer BehaviorDecision Theory
Publications per year
1989–2022
27
27
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Matilda Dorotić, Peter C. Verhoef, Dennis Fok et al. · International Journal of Research in Marketing · 2014 · 114 citations · Full text
Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +9
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1–5 of 27