Concepedia

Laurens Sloot

LS

14

Publications

1.3K

Citations

13

H-Index

2002

Active since

Affiliations

University of Groningen(Current)

Erasmus University Rotterdam

BI Norwegian Business School

Laurens Sloot is an author at University of Groningen specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand EquityBrand AwarenessBrand StrategyBranding

Publications per year

2002–2022

14

Publications

14

The impact of brand equity and the hedonic level of products on consumer stock-out reactions

Laurens Sloot, Peter C. Verhoef, Philip Hans Franses · Journal of Retailing · 2005 · 277 citations

Marketing, Customer Satisfaction, Advertising +10

Digital platform openness: Drivers, dimensions and outcomes

Thijs Broekhuizen, Oliver Emrich, Maarten J. Gijsenberg et al. · Journal of Business Research · 2019 · 187 citations · Full text

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

Laurens Sloot, Dennis Fok, Peter C. Verhoef · Journal of Marketing Research · 2006 · 135 citations

Customer Satisfaction, Economics, Major Assortment Reduction +14

The Impact of Brand Delisting on Store Switching and Brand Switching Intentions

Laurens Sloot, Peter C. Verhoef · Journal of Retailing · 2008 · 127 citations

Marketing, Consumer Study, Brand Switching Intentions +11

Strategic reactions of national brand manufacturers towards private labels

Peter C. Verhoef, Edwin J. Nijssen, Laurens Sloot · European Journal of Marketing · 2002 · 117 citations

Brand Equity, Strategic Reactions, Brand Positioning +15

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