Publication | Closed Access
The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
127
Citations
63
References
2008
Year
MarketingConsumer StudyBrand Switching IntentionsManagementBrand StrategyConsumer ResearchBusinessConsumer BehaviorBrand DelistingBrand AwarenessBrand EquityBuying BehaviorConsumer AttitudeStore Switching
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