Edwin J. Nijssen - Concepedia

Author

Edwin J. Nijssen

Eindhoven University of Technology ORCID

Also Known As

E Nijssen, E. J. NIJSSEN, Edwin J Nijssen, Edwin J. Nijssen, Edwin Nijssen, Nijssen, E.J., Nijssen, Edwin J.

147

Publications

4.1K

Citations

H-Index

143

Concepts

All Affiliations

Eindhoven University of Technology Radboud University Nijmegen New York University Copenhagen Business School Bocconi University

About

Edwin J. Nijssen is an author at Eindhoven University of Technology specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	35	2.8K
2	Arts	6	6	552
3	Health Sciences	2	2	98
4	Education	1	1	164
5	Engineering	1	1	164

Edwin J. Nijssen

Publications

3.9K

Citations

H-Index

Page 1

	Year	Citations
Exploring product and service innovation similarities and differences Edwin J. Nijssen, Bas Hillebrand, Patrick A.M. Vermeulen, International Journal of Research in Marketing Service InnovationInnovationService StudyBusinessService Innovation Similarities	2006	435
Examining the animosity model in a country with a high level of foreign trade Edwin J. Nijssen, Susan P. Douglas International Journal of Research in Marketing EconomicsCultureGlobal TradeTrade PolicyProtectionism	2004	385
Performance effects of using the Balanced Scorecard: a note on the Dutch experience Geert Braam, Edwin J. Nijssen Long Range Planning Performance StudiesBalanced ScorecardEvaluation MeasureBiasDutch Experience	2004	273
Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen Journal of International Marketing International MarketingBrand StrategyExecutive InsightsCritical RoleManagement	2001	207
Determinants of the Adoption of New Product Development Tools by Industrial Firms Edwin J. Nijssen, R.T. Frambach Industrial Marketing Management Consumer-driven Product DevelopmentIndustrial DesignTechnologyIndustrial FirmsManagement	2000	168
On the use of “borrowed” scales in cross‐national research Susan P. Douglas, Edwin J. Nijssen International Marketing Review Construct EquivalenceEngineeringInternational Comparative PerspectiveEducationCross‐national Research	2003	164
Success factors of line extensions of fast‐moving consumer goods Edwin J. Nijssen European Journal of Marketing Consumer ResearchBrand StrategyBuying BehaviorLine Extension SuccessNew Extensions Managers	1999	137
Consumer World-Mindedness, Social-Mindedness, and Store Image Edwin J. Nijssen, Susan P. Douglas Journal of International Marketing Cross-cultural MarketingDigital MarketingInternational MarketingConsumer ResearchConsumer Culture	2008	134
Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning Edwin J. Nijssen, Susan P. Douglas Journal of International Marketing International MarketingConsumer StudyConsumer ResearchInternational AdvertisingConsumer Culture	2011	128
Exploring CRM effectiveness: an institutional theory perspective Bas Hillebrand, Jurriaan J. Nijholt, Edwin J. Nijssen Journal of the Academy of Marketing Science	2011	126

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