Concepedia

Edwin J. Nijssen

EJ

52

Publications

3.9K

Citations

33

H-Index

1997

Active since

Affiliations

Eindhoven University of Technology(Current)

Radboud University Nijmegen

New York University

Copenhagen Business School

Bocconi University

Edwin J. Nijssen is an author at Eindhoven University of Technology specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchStrategic ManagementConsumer BehaviorBrand ManagementInteractive MarketingCulture

Publications per year

1997–2023

52

Publications

52

Exploring product and service innovation similarities and differences

Edwin J. Nijssen, Bas Hillebrand, Patrick A.M. Vermeulen et al. · International Journal of Research in Marketing · 2006 · 435 citations · Full text

Service Innovation, Innovation, Service Study +5

Examining the animosity model in a country with a high level of foreign trade

Edwin J. Nijssen, Susan P. Douglas · International Journal of Research in Marketing · 2004 · 385 citations

Economics, Culture, Global Trade +15

Performance effects of using the Balanced Scorecard: a note on the Dutch experience

Geert Braam, Edwin J. Nijssen · Long Range Planning · 2004 · 273 citations · Full text

Performance Studies, Balanced Scorecard, Evaluation Measure +11

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen · Journal of International Marketing · 2001 · 207 citations

International Marketing, Brand Strategy, Executive Insights +22

Determinants of the Adoption of New Product Development Tools by Industrial Firms

Edwin J. Nijssen, R.T. Frambach · Industrial Marketing Management · 2000 · 168 citations

Consumer-driven Product Development, Industrial Design, Technology +11

Rows per page

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