Susan P. Douglas - Concepedia

Author

Susan P. Douglas

New York University

Also Known As

Douglas, S., Stuart Douglas, Susan Douglas, Susan P Douglas, Susan P. Douglas

107

Publications

8.7K

Citations

H-Index

153

Concepts

All Affiliations

New York University University of Pennsylvania University of International Business Radboud University Nijmegen

About

Susan P. Douglas is an author at New York University specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	28	33	4.8K
2	Arts	6	6	1K
3	Education	5	5	588
4	Engineering	5	5	477
5	Health Sciences	2	2	146

Susan P. Douglas

Publications

8.2K

Citations

H-Index

Page 1

	Year	Citations
International Marketing Research Michael R. Czinkota, Michael J. Hand, Susan P. Douglas, Journal of Marketing Research MarketingMarketing AnalyticsInternational AdvertisingInternational MarketingIntercultural Marketing	1984	950
Collaborative and Iterative Translation: An Alternative Approach to Back Translation Susan P. Douglas, C. Samuel Craig Journal of International Marketing Translation StudiesCustomer SatisfactionMultilingualismInternational MarketingNatural Language Processing	2007	916
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka Journal of Marketing Research International MarketingTradeConsumer ResearchInternationalizationIndustrial Organization	1985	713
Advances in international marketing Susan P. Douglas, C. Samuel Craig International Journal of Research in Marketing International BusinessInternational MarketingIntercultural MarketingManagementGlobal Marketing	1992	446
Beyond national culture: implications of cultural dynamics for consumer research C. Samuel Craig, Susan P. Douglas International Marketing Review Consumer StudyConsumer ResearchCultural StudiesThorough UnderstandingConsumer Culture	2006	439
Examining the animosity model in a country with a high level of foreign trade Edwin J. Nijssen, Susan P. Douglas International Journal of Research in Marketing EconomicsCultureGlobal TradeTrade PolicyProtectionism	2004	385
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka Journal of Marketing Research	1985	297
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy Susan P. Douglas The Columbia Journal of World Business International MarketingIntercultural MarketingGlobal Marketing StrategyManagementBusiness	1989	268
On Improving the Conceptual Foundations of International Marketing Research Susan P. Douglas, C. Samuel Craig Journal of International Marketing Cross-cultural MarketingCross-cultural ResearchInternational MarketingInternational Marketing ResearchInternationalization	2006	226
Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen Journal of International Marketing International MarketingBrand StrategyExecutive InsightsCritical RoleManagement	2001	207

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