Concepedia
International Journal of Research in Marketing · 1992 · 446 citations · 162 references
International BusinessInternational MarketingIntercultural MarketingManagementGlobal MarketingInternationalizationMarketing
162
Competition for competence and interpartner learning within international strategic alliances
Gary Hamel · Strategic Management Journal · 1991 · 4.3K citations
Negotiation, Education, Industrial Collaboration +17
The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions
John H. Dunning · Journal of International Business Studies · 1988 · 4.2K citations · Full text
International Management, International Business Strategy, International Production +14
The Mechanism of Internationalisation
Jan Johanson, Jan‐Erik Vahlne · International Marketing Review · 1990 · 3.4K citations
East Asian Studies, Advantage Cycle, Multinational Enterprise +19
Joint ventures: Theoretical and empirical perspectives
Bruce Kogut · Strategic Management Journal · 1988 · 3.3K citations
Marketing, International Management, Mergers And Acquisitions +14
THE GLOBALIZATION OF MARKETS
Theodore Levitt · 1983 · 3.1K citations
Deep-rooted Cultural Differences, International Economics, International Marketing +21