Concepedia

Johny K. Johansson

JK

42

Publications

5.2K

Citations

28

H-Index

1973

Active since

Affiliations

Georgetown University(Current)

University of Washington

Johny K. Johansson is an author at Georgetown University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchAdvertisingGlobal StrategyInternational MarketingInternational BusinessEconomicsCulture

Publications per year

1973–2012

42

Publications

42

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka · Journal of Marketing Research · 1985 · 713 citations

International Marketing, Trade, Consumer Research +21

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

G. M. Erickson, Johny K. Johansson, Paul Chao · Journal of Consumer Research · 1984 · 589 citations

March 1984, Consumer Research, September 1984 +16

The Role of Price in Multi-Attribute Product Evaluations

G. M. Erickson, Johny K. Johansson · Journal of Consumer Research · 1985 · 407 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Determinants and Effects of the Use of ″Made in″ Labels

Johny K. Johansson · International Marketing Review · 1989 · 352 citations

Consumer Uncertainty, International Marketing, Consumer Study +16

Exploiting globalization potential: U.S. and japanese strategies

Johny K. Johansson, George S. Yip · Strategic Management Journal · 1994 · 344 citations

Industry Globalization Potential, International Economics, East Asian Studies +21

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