Johny K. Johansson - Concepedia

Author

Johny K. Johansson

Georgetown University

Also Known As

J. K. JOHANSSON, J. K. Johansson, J.K. Johansson, Johny Johansson, Johny K Johansson, Johny K. Johansson

110

Publications

5.5K

Citations

H-Index

103

Concepts

All Affiliations

Georgetown University University of Washington

About

Johny K. Johansson is an author at Georgetown University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	25	34	4.4K
2	Business	22	30	4.2K
3	Social Sciences	4	4	323
4	Arts	2	2	153
5	Education	1	1	77

Johny K. Johansson

Publications

5.2K

Citations

H-Index

Page 1

	Year	Citations
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka Journal of Marketing Research International MarketingTradeConsumer ResearchInternationalizationIndustrial Organization	1985	713
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects G. M. Erickson, Johny K. Johansson, Paul Chao Journal of Consumer Research March 1984Consumer ResearchSeptember 1984Multi-attribute Product EvaluationsConsumer Culture	1984	589
The Role of Price in Multi-Attribute Product Evaluations G. M. Erickson, Johny K. Johansson Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingConsumer StudyPrice BeliefsConsumer Research	1985	407
Determinants and Effects of the Use of ″Made in″ Labels Johny K. Johansson International Marketing Review Consumer UncertaintyInternational MarketingConsumer StudyConsumer SearchConsumer Research	1989	352
Exploiting globalization potential: U.S. and japanese strategies Johny K. Johansson, George S. Yip Strategic Management Journal Industry Globalization PotentialInternational EconomicsEast Asian StudiesInternationalizationPartial Least Squares	1994	344
Multinational Production: Effect on Brand Value Johny K. Johansson, Israel D. Nebenzahl Journal of International Business Studies MarketingInternational Business StrategyInternational MarketingManagementBrand Strategy	1986	310
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka Journal of Marketing Research	1985	297
Cognitive and Affective Reactions of U.S. Consumers to Global Brands Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen Journal of International Marketing Customer SatisfactionInternational MarketingConsumer ResearchU.s. ConsumersConsumer Culture	2008	273
Negative Country-of-Origin Effects: The Case of the New Russia Johny K. Johansson, Ilkka A. Ronkainen, Michael R. Czinkota Journal of International Business Studies Geopolitical ConflictInternational RelationsGlobalizationPolitical ScienceNew Russia	1994	183
Determinants for Search of Lower Prices: An Empirical Assessment of the Economics of Information Theory Arieh Goldman, Johny K. Johansson Journal of Consumer Research Lower PricesMarket MicrostructureSearch CostsManagementEconomic Analysis	1978	122

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