Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Abstract

Journal Article Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Get access Gary M. Erickson, Gary M. Erickson Search for other works by this author on: Oxford Academic PubMed Google Scholar Johny K. Johansson, Johny K. Johansson Search for other works by this author on: Oxford Academic PubMed Google Scholar Paul Chao Paul Chao Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 2, September 1984, Pages 694–699, https://doi.org/10.1086/209005 Published: 01 September 1984 Article history Received: 01 April 1983 Revision received: 01 March 1984 Published: 01 September 1984