Concepedia
Statistics
Publications
22
Citations
2.6K
H-Index
18
Active since
1983
Affiliations
University of Northern Iowa(Current)
University of Michigan
Eastern Michigan University
Carnegie Mellon University
Paul Chao is an author at University of Northern Iowa specializing in business, marketing, and international marketing.
Publications per year
1983–2024
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
G. M. Erickson, Johny K. Johansson, Paul Chao · Journal of Consumer Research · 1984 · 590 citations
Business, International Business, Globalization +16
Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
Paul Chao · Journal of International Business Studies · 1993 · 428 citations
Business, Marketing, Marketing Management +10
Product-Country Images: Impact and Role in International Marketing
Paul Chao, Nicolas Papadopoulos, Louise A. Heslop · Journal of Marketing · 1995 · 414 citations
Business, International Business, Marketing +17
Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions
Paul Chao · Journal of Business Research · 1998 · 211 citations
Business, International Business, Marketing +14
The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations
Paul Chao · Journal of Advertising · 2001 · 200 citations
Business, International Business, Marketing +16
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