Oliver Emrich

Loyalty Formation for Different Customer Journey Segments

Dennis Herhausen, Kristina Kleinlercher, Peter C. Verhoef et al. · Journal of Retailing · 2019 · 223 citations · Full text

Loyalty Formation, Relationship Marketing, Customer Satisfaction +8

Digital platform openness: Drivers, dimensions and outcomes

Thijs Broekhuizen, Oliver Emrich, Maarten J. Gijsenberg et al. · Journal of Business Research · 2019 · 187 citations · Full text

Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Leslie K. John, Oliver Emrich, Michael I. Norton · Journal of Marketing Research · 2016 · 169 citations

Digital Marketing, Consumer Research, Brand Strategy +24

Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type

Oliver Emrich, Michael Paul, Thomas Rudolph · Journal of Retailing · 2015 · 153 citations · Full text

Customer Satisfaction, Multichannel Assortment Integration, Retailer Type +11

Hedonic shopping motivations in collectivistic and individualistic consumer cultures

Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani et al. · International Journal of Research in Marketing · 2014 · 74 citations · Full text

Culture, Consumer Culture, Behavioral Decision Making +9