Concepedia

Vinita Sangtani

VS

Statistics

Publications

4

Citations

301

H-Index

4

Active since

2003

Affiliations

Georgia College & State University(Current)

Vinita Sangtani is an author at Georgia College & State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyConsumer BehaviorConsumer ResearchStrategic ManagementInternational BusinessCultureBranding

Publications per year

2003–2017

4

Publications

4

An institutional analysis of supply chain innovations in global marketing channels

Daniel C. Bello, Ritu Lohtia, Vinita Sangtani · Industrial Marketing Management · 2003 · 178 citations

International Marketing, Global Production Network, Institutional Analysis +16

Hedonic shopping motivations in collectivistic and individualistic consumer cultures

Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani et al. · International Journal of Research in Marketing · 2014 · 74 citations · Full text

Culture, Consumer Culture, Behavioral Decision Making +9

Product knowledge and salesperson performance: rethinking the role of optimism

Vinita Sangtani, Feisal Murshed · Marketing Intelligence & Planning · 2017 · 26 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +23

Relational governance in B2B electronic marketplaces: an updated typology

Cristian Chelariu, Vinita Sangtani · Journal of Business and Industrial Marketing · 2009 · 23 citations

Negotiation, Business-to-business Research, Business Intelligence +21

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