Concepedia
Statistics
Publications
19
Citations
1.3K
H-Index
17
Active since
1993
Affiliations
Georgia State University(Current)
Keio University
University of Maryland, College Park
Ritu Lohtia is an author at Georgia State University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchCommunicationAdvertisingInteractive MarketingInternational BusinessCustomer SatisfactionMarketing Communication
Publications per year
1993–2013
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
Ritu Lohtia, Naveen Donthu, Edmund K. Hershberger · Journal of Advertising Research · 2003 · 215 citations
Customer Satisfaction, Advertising, Banner Advertisements +14
An institutional analysis of supply chain innovations in global marketing channels
Daniel C. Bello, Ritu Lohtia, Vinita Sangtani · Industrial Marketing Management · 2003 · 178 citations
International Marketing, Global Production Network, Institutional Analysis +16
What constitutes a transaction-specific asset?
Ritu Lohtia, Charles M. Brooks, Robert E. Krapfel · Journal of Business Research · 1994 · 105 citations
Transaction-specific Asset, Transactional Law, Hospitality Asset Evaluation +5
Export Channel Design: The Use of Foreign Distributors and Agents
Daniel C. Bello, Ritu Lohtia · Journal of the Academy of Marketing Science · 1995 · 103 citations
Marketing, Export Channel Design, Distribution Channels +10
Improving trade show effectiveness by analyzing attendees
Daniel C. Bello, Ritu Lohtia · Industrial Marketing Management · 1993 · 98 citations
Advertising, Trade Show Effectiveness, Interactive Marketing +6
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