Concepedia
Statistics
Publications
20
Citations
1.3K
H-Index
17
Active since
1993
Affiliations
Georgia State University(Current)
Keio University
University of Maryland, College Park
Colorado State University
Ritu Lohtia is an author at Georgia State University specializing in business, marketing, and marketing management.
Publications per year
1993–2021
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
Ritu Lohtia, Naveen Donthu, Edmund K. Hershberger · RePEc: Research Papers in Economics · 2003 · 215 citations
Business, Marketing, Marketing Management +14
An institutional analysis of supply chain innovations in global marketing channels
Daniel C. Bello, Ritu Lohtia, Vinita Sangtani · Industrial Marketing Management · 2003 · 179 citations
Management, Innovation Management, Supply Chain Management +16
What constitutes a transaction-specific asset?
Ritu Lohtia, Charles M. Brooks, Robert E. Krapfel · Journal of Business Research · 1994 · 105 citations
Social Sciences, Finance, Financial Economics +2
Export Channel Design: The Use of Foreign Distributors and Agents
Daniel C. Bello, Ritu Lohtia · Journal of the Academy of Marketing Science · 1995 · 105 citations
Business, International Business, International Management +14
Improving trade show effectiveness by analyzing attendees
Daniel C. Bello, Ritu Lohtia · Industrial Marketing Management · 1993 · 98 citations
Arts, Marketing Management, International Trade +4
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